Rename medcenter landings and add the revenue calculator

Rename the two medcenter landings to their audience names: medcenter -> medcenterphysio, medcenterpersonal -> medcenterstart. Alongside the rename: - add a RevenueCalculator section to both landings; - rework the copy and figures in src/data/content.ts; - simplify the lead form: drop the "cabinet_state" and "profile" selects (along with SelectField and the matching fields in shared/lead.ts, lead-mapper.ts and amo-check.ts) and make company and email optional; - add the legacy/new static prototypes for both landings; - add pnpm-lock.yaml to medcenterstart (package-lock.json is still there too). deploy/apps.conf and deploy/README.md still refer to the old directory names and need a follow-up. Co-Authored-By: Claude Opus 5 <noreply@anthropic.com>
2026-09-06 23:19:46 +06:00
parent be7741e269
commit 0732aa2096
170 changed files with 5342 additions and 205 deletions
@@ -0,0 +1,149 @@
+import type { LeadPayload } from '../../shared/lead.ts'
+import type { AmoCustomField, AmoFieldEntry } from './amocrm.ts'
+
+/** Human labels used in the fallback note. */
+const LABELS: Record<string, string> = {
+  company: 'Медицинский центр',
+  email: 'Email',
+  phone: 'Телефон',
+  profile: 'Основные направления центра',
+  comment: 'Комментарий',
+  page: 'Страница',
+  referrer: 'Источник перехода',
+  form: 'Форма',
+  utm_source: 'utm_source',
+  utm_medium: 'utm_medium',
+  utm_campaign: 'utm_campaign',
+  utm_content: 'utm_content',
+  utm_term: 'utm_term',
+}
+
+/**
+ * Candidate amoCRM field codes / name fragments for each piece of data we
+ * collect. The first field in the account that matches wins; anything without
+ * a match falls through to the lead note instead.
+ */
+const CANDIDATES: Record<string, { codes: string[]; names: string[] }> = {
+  company: {
+    codes: ['COMPANY', 'COMPANY_NAME'],
+    names: ['компания', 'организация', 'медицинский центр', 'клиника', 'название центра', 'сеть'],
+  },
+  profile: {
+    codes: ['PROFILE', 'SPECIALITY'],
+    names: ['профиль', 'основной профиль', 'направление', 'специализация'],
+  },
+  comment: { codes: ['COMMENT', 'MESSAGE', 'DESCRIPTION'], names: ['комментарий', 'сообщение', 'описание заявки'] },
+  page: { codes: ['REFERRER', 'PAGE'], names: ['страница', 'посадочная страница', 'url страницы'] },
+  referrer: { codes: ['REFERER_URL'], names: ['источник перехода', 'referrer', 'реферер'] },
+  form: { codes: ['FORMNAME', 'FORM_NAME'], names: ['название формы', 'форма'] },
+  utm_source: { codes: ['UTM_SOURCE'], names: ['utm_source'] },
+  utm_medium: { codes: ['UTM_MEDIUM'], names: ['utm_medium'] },
+  utm_campaign: { codes: ['UTM_CAMPAIGN'], names: ['utm_campaign'] },
+  utm_content: { codes: ['UTM_CONTENT'], names: ['utm_content'] },
+  utm_term: { codes: ['UTM_TERM'], names: ['utm_term'] },
+}
+
+/** Field types we know how to write a plain string into. */
+const TEXTUAL = new Set(['text', 'textarea', 'url', 'tracking_data', 'numeric', 'price', 'monetary'])
+const ENUMERATED = new Set(['select', 'radiobutton', 'multiselect'])
+
+const normalise = (value: string) =>
+  value
+    .toLowerCase()
+    .replace(/ё/g, 'е')
+    .replace(/[^a-zа-я0-9]+/gi, ' ')
+    .trim()
+
+export type LeadFieldMap = Map<string, AmoCustomField>
+
+/** Picks one account field per payload key. A field is never used twice. */
+export function resolveLeadFieldMap(fields: AmoCustomField[]): LeadFieldMap {
+  const map: LeadFieldMap = new Map()
+  const taken = new Set<number>()
+
+  for (const [key, candidate] of Object.entries(CANDIDATES)) {
+    const byCode = fields.find(
+      (f) => f.code && candidate.codes.includes(f.code.toUpperCase()) && !taken.has(f.id),
+    )
+    const match =
+      byCode ??
+      fields.find((f) => {
+        if (taken.has(f.id)) return false
+        const name = normalise(f.name)
+        return candidate.names.some((n) => name === normalise(n))
+      }) ??
+      fields.find((f) => {
+        if (taken.has(f.id)) return false
+        const name = normalise(f.name)
+        return candidate.names.some((n) => name.includes(normalise(n)))
+      })
+
+    if (!match) continue
+    if (!TEXTUAL.has(match.type) && !ENUMERATED.has(match.type)) continue
+    map.set(key, match)
+    taken.add(match.id)
+  }
+
+  return map
+}
+
+/** Builds one amoCRM field entry, or null when the value cannot be represented. */
+function toFieldEntry(field: AmoCustomField, value: string): AmoFieldEntry | null {
+  if (ENUMERATED.has(field.type)) {
+    const target = normalise(value)
+    const option = field.enums?.find((e) => normalise(e.value) === target)
+    // An unmatched option would silently create garbage, so let it hit the note.
+    return option ? { field_id: field.id, values: [{ value: option.value, enum_id: option.id }] } : null
+  }
+
+  if (field.type === 'numeric' || field.type === 'price' || field.type === 'monetary') {
+    const numeric = Number(value.replace(/[^\d.,-]/g, '').replace(',', '.'))
+    return Number.isFinite(numeric) ? { field_id: field.id, values: [{ value: numeric }] } : null
+  }
+
+  return { field_id: field.id, values: [{ value }] }
+}
+
+export interface MappedLead {
+  fields: AmoFieldEntry[]
+  /** Everything that had no matching field, ready to be written as a note. */
+  note: string
+}
+
+export function mapLead(payload: LeadPayload, fieldMap: LeadFieldMap): MappedLead {
+  const data: Record<string, string | undefined> = {
+    company: payload.company,
+    profile: payload.profile,
+    comment: payload.comment,
+    page: payload.page,
+    referrer: payload.referrer,
+    form: 'Заявка на запуск физиотерапии с нуля',
+    ...payload.utm,
+  }
+
+  const fields: AmoFieldEntry[] = []
+  const leftovers: string[] = []
+
+  for (const [key, value] of Object.entries(data)) {
+    if (!value) continue
+    const field = fieldMap.get(key)
+    const entry = field ? toFieldEntry(field, value) : null
+    if (entry) fields.push(entry)
+    else leftovers.push(`${LABELS[key] ?? key}: ${value}`)
+  }
+
+  // Contact details are always repeated in the note so a manager can read the
+  // whole request without opening the linked contact card.
+  const header = [
+    'Заявка с лендинга «Физиотерапия с нуля для медицинского центра»',
+    `${LABELS.phone}: ${payload.phone}`,
+    payload.email ? `${LABELS.email}: ${payload.email}` : undefined,
+  ].filter(Boolean) as string[]
+
+  return { fields, note: [...header, ...leftovers].join('\n') }
+}
+
+/** Lead title shown in the pipeline. */
+export function buildLeadName(payload: LeadPayload): string {
+  return `Физиотерапия — ${payload.company ?? payload.name}`
+}